Category: Marketing

How to Write a Story That Sells

Weave narrative into telling people what it is that you do. → Continue reading “For each feature/benefit, etc, write a story”

In the latest DoshDosh article he not only provides good actionable (I can do this right now) information for people and their websites, but provides back-up information, links to other blogs and articles and books that he has written.

Instead of just putting together a 500 word article about something he writes a paper, of sort. Does he research and then synthesizes that information into something that is relevant to the online marketing worldf→ Continue reading “Writing BIG Articles”

I recently finished reading Seth Godin’s Purple Cow, Transform Your Business by Being Remarkable and would strongly suggest that any business owner, manager, C-Level executive, or marketer read it.

His main thesis is that the marketing paradigm has changed and that instead of trying to market to a broad audience with traditional methods you must position, or change, your brand or company so that it highlights something that is remarkable and targets a very specific niche of early adopters. And → Continue reading “Marketing Book Review: Purple Cow by Seth Godin”

Our clients and prospects always ask us how they can drive more traffic to their website. There are a number of ways to do so, including pay-per-click advertising, SEO (Search Engine Optimization), and e-mail newsletters, to name a few.

Another great method that has had great success with all types of websites is participating in other website forums. Doing so helps to drive relevant and more qualified traffic to your site.

Forums have become a great source of → Continue reading “Drive Relevant Traffic to Your Site By Participating in Other Forums”

When designing and developing a new website it is tempting to try to do everything before launching it. My recommendation is to launch your new or updated site early and then make regular, incremental updates.

A good website is never finished; you are always making updates/changes/revisions to it. If you build your site on a flexible framework, one with an easy-to-use content management system, then it makes it that much easier to go back on a regular basis → Continue reading “Launch Your New or Updated Website Early and Update it Often”

There are many businesses that are seeing their sales diminish and are realizing that they are going to have to cut costs to survive.  There are some businesses that wont make it and they and their websites will simply go away.

If your business is contracting and you need to batten down the hatches what should you do to survive the lean times that also helps you gain a better position for when things start to turn around. The number → Continue reading “How to Set Up Your Website to Weather the Recession and Play the Internet Attrition Game”

When developing any content related to your business keeping your story straight is an important principle to keep in mind that helps to develop and maintain good relationships with your clients and prospects.

The recent news story about FaceBook’s change to their terms of service is good example of how not following this business communication principle can lead to a lot of ill-will with your customers and create a lot of bad PR
In early February of 2009 FaceBook updated → Continue reading “The Importance of Keeping Your Story Straight”

An efficient way to generate qualified leads without continual, heavy investment in capital is to focus on business development activities that provide leverage and a force multiplier.

Leverage means that the effort that you spend on a given activity continues to pay dividends long after you are finished working on it, and a Force Multiplier is something that allows you to get your message out to many people simultaneously without any additional incremental costs.
Three good examples are:

• Developing