Category: Marketing

Nobody keeps the same website forever.  Websites get redesigned and on a regular basis.  Websites also need their content updated or reorganized to keep up with a growing business or organization.

When you change the structure of your site (move pages, rename them, or delete them altogether) you could be losing valuable traffic and costing your business or organization signups, purchases, or more.

One of the primary ways that a site generates traffic is from people clicking on links → Continue reading “How to Reorganize Your Website Without Reducing Your Traffic”

This month we welcome a guest contributor, Chip Cooper, a leading information technology, software, and Internet attorney with over 25+ years in practice.  Chip operates http://digicontracts.com, a cost-effective, online contract drafting service for drafting website legal compliance contracts featuring “do-it-myself” and “do-it-for-me” options.

It’s extremely important for website businesses to stay on top of new legal risks, as well as new opportunities, as they develop.  So, I highly recommend that you sign up for Chip’s FREE newsletter, Website Law → Continue reading “5 Reasons Why Your Website Needs a Legal Checkup Now!”

This is an article written by a colleague, Bhavesh Naik of Ambica Training.

Bhavesh has some very interesting insight into how things played out in the primaries and how they relate to business. → Continue reading “Business Lessons From the Presidential Primaries”

So you have a Contact Us form on your site, with which, customers and prospects can easily send you an e-mail.  That’s all well and good, but if you don’t respond to those e-mails in a timely manner you could lose a potential new client.
This all ties into basic, human psychology.  People want instant gratification and they want it on their terms.  Which is one of the reasons why providing a contact form is so important.  It enables a → Continue reading “Boost the Effectiveness of your Contact Form . . . Respond Promptly!”

In age where it’s easy to copy anything that can be put on the Internet, how do you build and maintain value in intellectual property that is perceived as something that should be free?

Here is an excellent article by Kevin Kelly and articulates this new paradigm.→ Continue reading “Building Value in the Internet Age”

When people see a website with an “Under Construction” or similar message it typically translates to “This site will never be updated, don’t bother coming back”.

A much better approach is to publish whatever content you have, and add to it later.
There are two main reasons why the “Under Construction” message has turned into the kiss of death for a website:

• It’s so over used
• and in many cases that message will sit on a website for

During website content discussions with clients, NBI frequently hears the same three questions:

1. "What should we say about ourselves?
2. What do we want our website visitors to do on our site?
3. and how do we make it easy for them to do what we want?"

Our response to these questions is "Tell us about information that your typical prospect is looking for when they first contact you."

The answer to this question helps you craft content that is → Continue reading “Write Your Website Content with Your Visitor In Mind”