Write Your Website Content with Your Visitor In Mind

During website content discussions with clients, NBI frequently hears the same three questions:

  1. "What should we say about ourselves?
  2. What do we want our website visitors to do on our site?
  3. and how do we make it easy for them to do what we want?"

Our response to these questions is "Tell us about information that your typical prospect is looking for when they first contact you."

The answer to this question helps you craft content that is → Continue reading “Write Your Website Content with Your Visitor In Mind”

Flexibility and Cost-Savings in Hosting Different Parts of Your Site on Different Networks

An effective website contains a number of complicated and diverse systems:

  • Content Management System
  • E-mail Newsletter System
  • E-commerce
  • Forums
  • Blogs
  • Spam Hardened Contact Forms
  • And more . . .

In many cases there are affordable, hosted services that you can quickly deploy for a fraction of the cost of having them custom built for your existing website.

Being open to the possibility of hosting different parts of your website on different networks provides you the opportunity to test out new Continue reading “Flexibility and Cost-Savings in Hosting Different Parts of Your Site on Different Networks”

Is McDonald’s Ad Campaign Going Subliminal?

Someone recently noticed a single frame McDonalds ad inserted into an Iron Chef America episode on the Food Network. The Food Network execs claim that it was a glitch. Interestingly enough Clear Channel Entertainment has started running 1 second radio ads called blinks and the client used to demo the product was McDonalds. It seems plausible that McDonalds might be rolling out a series of subliminal ads. Are you lovin that?

Read full article here
Continue reading “Is McDonald’s Ad Campaign Going Subliminal?”

Website Buyer’s Guide

So you are looking to buy a new website and might not know exactly where to start.

Here’s a quick overview of some of the things to think about when deciding what you want in a site, and what you want in a vendor.

When purchasing a website, either updates to an existing site or a brand-new custom website, there’s a lot that you need to know just to pick the right designer/developer.

What you need to know before you Continue reading “Website Buyer’s Guide”